Okay, I ignored the first email of a contest by CoffeeCup software at coffeecup.com regarding their latest promotion – an Easter Egg hunt. Well, I guess I should have looked at it, because it turned out that CoffeeCup was giving away the whole enchilada of software in a Super Pack Egg. Thankfully, I own most of what they offer so it wasn’t that big of a mistake to not go hunting earlier.
When they sent a second email, I decided to take a look at what was going on, and am glad I did. They really are/were giving away free packages of their software and graphics – a total of 160 Super Pack Eggs, E-commerce Eggs, and Graphics Pack Eggs. They do also have a $1,000 Golden Egg that hasn’t yet been found, but they did have a dozen or so each of the E-commerce and the Graphics Pack Easter Eggs still left to be found; they started with 100 Graphics Pack Eggs, and I don’t know how many E-commerce or Super Pack Eggs they started with.
But I am the proud owner of one of the 161 Easter Eggs they ‘hid’ on coffeecup.com! The E-commerce Egg gave the finder the E-Commerce Pack which includes the Shopping Cart Creator, the Shopping Cart Designer, the Website Color Schemer, five pre-selected Shopping Cart Themes, and the Basic Resource Pack of 105 graphics.
It is an interesting use of technology, as the eggs aren’t all there – they show up either randomly or, more likely, in a controlled fashion with some of them being inserted via scheduling. CoffeeCup is offering clues on their Facebook and Twitter accounts, though they are cryptic. Additionally, CoffeeCup tracks the searcher through the site. At least two Eggs must be found by traveling a specific path through the site; the Golden Egg is definitely this type of find. Further, according to one of the company’s executives, using the website’s SEARCH feature is supposed to find one or more Eggs. My feeling on this is that there is one or more type of Egg that isn’t public knowledge! And may remain that way if they are not found.
My method to winning the E-commerce Egg wasn’t as random as most people’s searches however – I learned quickly the nature of the pseudo-random and timed placement of the eggs. I also had another trick up my sleeve: I used the Opera 10.51 browser which has a sidebar “Links” panel, or module, which displays all the links in the page, and which has a filter feature which allows you to filter for a specific term in the URL or linking text. After finding a few expired eggs – claimed already, they were – I noticed the URL for each of those eggs included a uniquely identifiable word (which I won’t divulge). I merely set the filter for that word in the Links module and went on a clicking spree. After about an hour and a half, and a few more expired eggs, I lucked up on an unclaimed egg. And my fortune was fantastic… I got a coveted E-commerce Egg instead of a Graphics Pack Egg! At this point there were about 14 Graphics Pack Eggs and a Baker’s Dozen of E-commerce Eggs… my discovery dropped that figure down to a proper dozen eggs left for the E-commerce package.
[UPDATE] – On Saturday at Noon in Atlanta (CoffeeCup’s HQ), another 100 Eggs were released into the wilds of coffeecup.com. These are the Suprise Eggs – they contain one of ten different softwares offered by CoffeeCup, and there are ten eggs for each title. Also, at this time, there are five each of the Graphics Pack Eggs and the E-commerce Eggs.